Kettering University Joins Michigan International Speedway as Trackside Sponsor
Nov 04, 2025
Kettering University is proud to announce its trackside sponsorship of Michigan International Speedway (MIS), aligning two Michigan powerhouses with a shared focus on mobility, innovation, precision and results.
As part of the sponsorship, Kettering University’s "For the Driven" brand message and identity will be in the fast lane at MIS through the 2026 race season. Branding along the track wall gives Kettering high-visibility placement throughout a full calendar of events, including MIS’s signature NASCAR Cup Series race weekend.
Audiences can see the University’s presence at major events, including:
Nite Lites Holiday Display — November 21, 2025 – January 4, 2026
Track and Toy Drive — December 6, 2025
SAE International Collegiate Design Series — May 13–16 and June 16–20, 2026
NASCAR Cup Series Weekend — June 5–7, 2026
11th Annual Nite Lites Christmas 5K — November 15, 2026
This mix of high-profile racing, academia, community and engineering events ensures that Kettering’s message reaches everyone from future mobility leaders to families, fans and prospective students.
“This collaboration is more than brand visibility—it reflects Kettering’s legacy and mobility focus,” said Jennifer Umberger, Vice President for University Marketing and Communications at Kettering University. “It’s an opportunity to connect with students who share that drive—to design, test and lead the innovations shaping how the world moves. The racetrack is just one more proving ground for that pursuit.”
Kettering’s 50/50 academic and Co-op model immerses students in industry from the start of their first year. With more than 570 corporate partners, spanning automotive and advanced manufacturing to tech and automation, and on-campus facilities like the GM Mobility Research Center, students don’t just prepare for careers—they engineer them.
From building autonomous vehicles to earning patents before graduation, Kettering students are constantly accelerating what’s next. This partnership with MIS offers another way to connect passion with performance—for students who are built for speed, and built for more.
About Michigan International Speedway
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway (MIS) is one of the fastest tracks in NASCAR. The two-mile track – with 18 degrees of banking and 73-feet wide sweeping turns – has hosted the NASCAR Cup Series for more than 50 years. Beyond the on-track action, MIS offers a wide variety of family-friendly entertainment options for fans of all ages. MIS is the largest registered campground in the state of Michigan with nearly 9,000 campsites across 1,400-plus acres. In addition to the annual NASCAR weekend, MIS hosts non-racing events, including Faster Horses Festival and Nite Lites. For more information, visit mispeedway.com.
