The competitive edge

Feb 17, 2005

Kettering University received national awards for cutting edge Admissions and Marketing materials at the 20th annual Admissions Advertising Awards.

Kettering won three national awards for Admissions and Marketing pieces at the 20th annual Admissions Advertising Awards, sponsored by Admission Marketing Report. Kettering won in three categories for schools with 2,000 to 4,999 students: Video/CD presentations, Search Piece and Single Ad in a Magazine.

"As director of Admissions, I couldn't be more proud to see Kettering University being recognized nationally for our admissions marketing materials," said Barb Sosin. "We work in a competitive market and we need that extra edge to get the attention of our prospective students and to stay ahead of the competition."

"The students we are trying to attract are savvy consumers," added Sosin. "They expect something different and aren't interested in the traditional marketing methods."

Julie Ulseth, director of Marketing, feels the awards validate the creativeness of marketing higher education. "Being judged by your peers is almost always a more critical process," she said, "and to be selected and win the GOLD Honor for the School Daze flash movie sets Kettering University apart from other schools."

The awards Kettering received include: A GOLD Award in the category of "Video/CD Presentations" for the "School Daze" flash movie, produced by, seen at

A MERIT Award for the category of "Search Piece" for recruitment material produced by

A MERIT Award for a "Single Ad in a Magazine" titled "Why Wait?" produced by Cathy Weaver, graphic designer for Enrollment Management at Kettering.

Written by Dawn Hibbard