Innovation Encounter was a competition hosted by Lawrence Tech. University in Southfield, MI on Oct. 19 & 20. It was based on the finding an innovative & creative solution for Masco Corporation to give it a customer preferred & sustainable competitive advantage in the defined market segment of 'Hot-Tub Hydrotherapy bath. The Kettering University team, which was led by Sagar Patil with Hunter & Rutwij came up with some practical out-of-the-box innovative solutions which could help Masco to be recognized as a brand image. The words said during the presentation by the Kettering team were, " Whenever we walk toward a Hot-Tub we call it as 'Jacuzzi', which is a pioneer & market leader in this segment. So with our solution we want customers to recognize this unique differentiated product as Masco."