What is News?
The PR and Communications staff offers expertise on what information constitutes news-worthy content appropriate for the University, corporate partners, alumni, contributors and friends of the institution. While news changes from day to day, one can generally apply a simple definition of what is news: a report of recent events and/or previously unknown information.
Thus, news is any information that has broad interest to one of the many intended audiences of Kettering University. There must be a sense of timeliness to news—for example, if you attended a major conference and presented a paper, notifying PR and Communications a week to 10 days in advance of the event will allow the staff to distribute a news release to local, state, national and international media. In return, these media outlets could carry—at their discretion only—this information in publications or broadcasts, thereby increasing exposure to the school and the ongoing work of faculty. There are many “news values” that make information news worthy: timeliness, impact, proximity, controversy, prominence, currency, oddity and type of news, among other variables.
Additionally, for Kettering community members, PR and Communications utilizes My Kettering and Current Students for faculty, staff and current students. This resource provides opportunities for Kettering community members to present news information to a more focused group who may be interested in upcoming events and activities that impact only the Kettering community. All faculty, staff and students should contact the PR and Communications Office at 810-762-9865 or via email at pr@kettering.edu to learn more about how we can help you spread the word about your recent activities and information that could be of positive impact to Kettering constituents.
