The unit specifically supports the institutional mission and vision through the following objectives.
- Enhance activities that help the University meet its mission, vision and core values.
- Effectively communicate and enhance Kettering’s plan to be recognized as a premier institution for collaborative research and mutually beneficial partnerships for its various stakeholder groups (Kettering students, faculty, staff; alumni; media; parents; future students; donors and friends; co-op partners; global business community; city, state and federal government officials; our hometown and neighbors, and the Board of Trustees).
- Serve as a media partner in telling the Kettering story around the world.
- Lead and guide Kettering’s social media campaign.
- Provide communication and public relation services to enhance fund drives.
- Assist in generating interest in Kettering among high school students and their families.
- Enhance the use of electronic and social media in the delivery of news and information on Kettering’s stakeholders.
- Involve Kettering’s stakeholder groups in public relations, publications and news opportunities.
- Engage/utilize Kettering stakeholder groups to strengthen PR efforts.
- Build a stronger electronic image file to better tell the Kettering story.
- Assist in hosting the University’s major guests.
