Working With the Media

The PR and Communications Office is always looking for opportunities to connect faculty, staff and students to media representatives in a way that will positively promote the mission and vision of Kettering University.

As the resident media experts with more than 50 years of combined media experience, it is important that all Kettering community members contact a PR and Communications staff member before media contact under the following circumstances:

When a representative from the media contacts you about contributing to a story or news item;
When you are asked to quote on a controversial subject;
When you require assistance in terms of developing a message to communicate to the media; and
When you are preparing for an on-screen interview or news broadcast in which you will quote on a subject.

In the event that you are unable to contact a PR and Communications staff member, please send an email to a staff member regarding the media contact with the following information:

When did you meet/speak with the media?
What media outlets did you speak with?
When did the interview/request for information take place?
What was the name of the media representative and what media organization do they represent?
What was the subject of the media inquiry?
What is the gist of what you said?

While it is most beneficial that faculty, staff and students contact the PR and Communications Office prior to contact with the media, we realize this is not always possible. We ask that in this circumstance, please use your best judgment when speaking with any media representative. Make contact with a PR and Communications staff member as soon as possible following the interview. This will allows us to track the media opportunity and develop a list of where this interview appeared in print and broadcast news programs.

Note: Some of the information above is derived from the U.S. Department of State publication, Handbook of Independent Journalism.