Kettering at the North American International Auto Show

Jan 17, 2013

Kettering was well represented at this year's NAIAS.

North American International Auto Show Kettering University’s historic automotive legacy was part of the 2013 North American International Auto Show, which was Jan. 14-27 at Detroit’s Cobo Center.  Kettering, one of the nation’s leading Science, Technology, Engineering and Mathematics (STEM) universities, was well represented at NAIAS – one of the most prestigious auto shows in the world.

President Bob McMahan was interviewed by WWJ Technology Editor Matt Roush at NAIAS.

“Kettering’s presence at the auto show was critical because automotive education is our ‘sweet spot’ and is at the core of both our business and the tradition we were born of,” said Jack Stock, director of External Relations at Kettering.  “Even though we have evolved to 14 majors, automotive is still our most important co-op employment area,” Stock continued. 

“Leaders in the industry and some of our key corporate partners were part of NAIAS.  That’s why Kettering showcased our premier co-op university and made representatives available to interested visitors.”

Official North American International Auto Show web site

There were lots of ways to connect with Kettering at NAIAS this year, Stock said.

Kettering’s SAE Booth on Higher Ed Row

Students from Kettering’s Society of Automotive Engineers (SAE) program manned a booth in Michigan Hall for nine days of NAIAS.  Matt Birt, a senior from Urbana, Ohio, said the SAE Collegiate Design teams featured two vehicles in Michigan Hall.  “We took our SAE Clean Snowmobile and the Formula SAE vehicle.  We were side-by-side with universities like the University of Michigan and Michigan State University, which says a lot for a small, private school like Kettering.”

SAE Clean Snowmobile Challenge TeamFormula SAE Team

See more:

SAE video 


Education Day 

Kettering participated in NAIAS’s Education Day on Wednesday, Jan. 23.  “The auto show’s Education Day brought students by the busload to see what their future may hold when it comes to careers in the industry,” Stock explained.

Kettering hosted two presentations on The Kettering Advantage during Education Day.  Presentations focused on Kettering as a top-ranked institution for providing quality, hands-on education, Stock said.  “We invited alumni, prospective students and their families, corporate partners, friends and anyone interested in experiential learning to participate.” 

Family Day

Kettering partnered with Detroit's WXYZ-TV 7 for Family Day at the NAIAS on Friday, Jan. 25.  From 9 a.m. to 7:30 p.m., the public joined Kettering and WXYZ for a day of fun that included:

  • Entertainment
  • Free Giveaways
  • Great Prizes
  • WXYZ –TV Personalities
  • ABC Personalities.

More on WXYZ Family Day

About Kettering University

Kettering University is a nationally-ranked STEM (Science, Technology, Engineering and Mathematics) and business university, and a national leader in combining a rigorous academic environment with rich opportunities for experiential learning and cooperative education.  Kettering focuses on the learning experience of the individual student.  For more information, visit

Recent Automotive Honors:

SAE International Honors Young Innovators with Award for Automotive Excellence

Contact: Patricia Mroczek