Marketing is very visible and touches everyone. In fact, it is difficult to imagine contemporary life without marketing. For example, in the morning when you dress for school, you put on your Levi jeans, Nike shoes, and your Guess T-shirt. Before you leave the house you look at the morning newspaper. One of the local advertisements catches your attention and you make plans to go to the mall after school. At the mall there are many window displays that entice you to enter the retail stores. As you enter a store, a sales clerk greets you and asks to help you. You find the sweater that was advertised in the right color and size and purchase it. As you are leaving the mall, a woman with a clipboard approaches you and asks if she can take up five minutes of your time to ask you a few questions about a new product. On the way home, you are delayed at the railroad crossing by a train transporting auto parts to assembly plants.
These events are examples of marketing from your point of view, as a customer. From a company's point of view, marketing is all the activities that must occur to create a partnership/exchange between buyers and sellers.
In Kettering's Marketing program, you will learn about how companies plan and execute the concepts of product, promotion, place and pricing decisions which assist in creating satisfying "exchanges."